ICP & Market Research
We define who actually buys, why they buy and what stops them — using your sales data, customer interviews and competitor analysis.
- Ideal customer profiles
- Buyer journey & objection maps
- Competitor positioning
We don't sell posts. We build pipeline. We find the buyers who matter to your business, reach them where they decide, and give them content that moves them to a conversation — then prove it with real numbers.
Plenty of agencies will post for you every day. Your feed fills up, the likes trickle in — and your sales team still waits for good leads. The problem isn't effort. It's that the content was never connected to a buyer, a channel or a sales goal.
Content Comrade works the way a sales leader thinks. We define exactly who you sell to, map how they buy, reach them directly through outreach and targeted media, and build content that answers the questions standing between them and a "yes".
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Move the sliders to match your business. Then see what happens when more of the right people enquire — and more of them close.
An illustrative estimate from your inputs, not a promise of results. On your strategy call we build this with your real numbers.
Build my real numbers →Each one works on its own. Together, they form a system where research sharpens targeting, targeting feeds content, and content converts.
We define who actually buys, why they buy and what stops them — using your sales data, customer interviews and competitor analysis.
Verified prospect lists, LinkedIn account-based outreach and personalised email sequences that start real sales conversations.
Posts, reels and video shoots built from real buyer questions — each one designed to earn trust and prompt the next step.
Meta, LinkedIn, YouTube and Google campaigns aimed at your exact buyer — plus retargeting that follows warm prospects to conversion.
Landing pages, lead magnets, WhatsApp and email follow-ups, CRM pipelines and tracking — so no lead goes cold.
We connect activity to outcomes — reach to enquiries to deals — and use the data to decide what to double down on next month.
Hover or tap a stage. This is the same thinking a great sales leader applies — turned into a repeatable marketing system.
We audit your market, competitors, current funnel and sales conversations to find where revenue is leaking and where the fastest wins are.
We define your ideal customer profile and buying committee, build prospect lists and audiences, and write the message each segment needs to hear.
Outreach starts conversations, targeted ads put proof in front of decision-makers, and sales-led content earns trust at every stage of the journey.
Landing pages, offers, WhatsApp and email follow-ups and CRM workflows turn interest into booked calls, demos and orders — fast.
Every month we read the numbers, cut what doesn't convert and scale what does — so cost per lead falls while pipeline grows.
Every client gets a private portal. See what's planned, what's in production and what went live; approve work in one click; and watch the numbers that matter.
Reach distributors, dealers and international buyers with proof-driven content and LinkedIn prospecting.
Account-based outreach and thought leadership that books demos with the right decision-makers.
Outcome-led content and season-timed campaigns that turn enquiries into enrolments.
Authority content and partner-led LinkedIn that win high-value clients.
Trust-building education content and compliant campaigns that grow appointments.
Scroll-stopping reels, local reach and offers that fill tables and rooms.
Can't find your answer? Talk to a strategist — no sales script, just a straight conversation about your growth.
Most agencies are measured on posts delivered and likes earned. We are measured on qualified conversations and revenue. Every engagement starts with your ideal customer profile and sales process, then we combine outbound prospecting, targeted paid reach and sales-led content so the right buyers see the right message at the right stage — and we report on enquiries, pipeline and cost per lead, not vanity metrics.
Sales-led content is content planned backwards from the buying decision. Instead of posting to stay visible, each post, reel or article answers a real objection, proves a claim or moves a specific buyer one step closer to a conversation. It is built from sales calls, lost-deal reasons and customer questions, and it is distributed to a defined audience rather than left to the algorithm.
No. Social media is one channel in a revenue system. We also research your market and ideal customers, build prospect lists, run LinkedIn and email outreach, set up targeted ads and retargeting, build landing pages and lead magnets, connect your CRM and automations, and track which activities create enquiries and sales.
We work with B2B companies, manufacturers and exporters, healthcare and wellness providers, education businesses, hospitality brands and professional services firms — anywhere a clearer message and a better-targeted audience can shorten the path to a sale.
Outbound prospecting and targeted ads usually start producing conversations within the first 2–4 weeks. Content and organic reach compound over 3–6 months. In the first 30 days you get a market and ICP diagnosis, a messaging framework, a content calendar and tracking in place, so progress is measurable from week one.
Every client gets a private portal. You can see each planned post and reel with its due date and status, open drafts, approve work or request changes with a full revision trail, review performance analytics for published content, store your social account access securely and manage your subscription and payments.
Tell us who you sell to and what a good month looks like. In 30 minutes we'll show you where your next customers are hiding — and how we'd reach them. No fluff, no obligation.